Marketing pressure as a strategic lever for growth? Off course!

One concept remains static and unchanging, spreading terror in the marketing departments of all the brands with which I’ve had the opportunity to work: marketing pressure.

GDPR: 1 minute to understand and take action

The GDPR (General Data Protection Regulation) is an hot topic for 2017. Here is a video to find out the answers with images. Watch here!

L'Intelligence Artificielle pour aller au-delà de l'analyse du parcours client

Going beyond analysis of the customer journey with Artificial Intelligence

These days, consumers have the upper hand when it comes to consuming advertising material. Marketing has fallen into its own trap of overflowing imagination. Artificial Intelligence may provide solutions…

InsurTechs: insurance companies turn to digital technologies

InsurTechs: insurance companies turn to digital technologies

After the Fintechs, Insurtechs are arriving on a tide of data, cloud and IoT,and they’re all set to blow the dust off the sector.

From the data lake to the agile data warehouse

From the data lake to the agile data warehouse: decision-making in the big data era

How can the data lake be combined with a data warehouse that already serves as the real keystone of the business’s acquired holdings of structured data?

Data : les 7 sujets chauds pour 2017

Data: 7 hot topics for 2017

The year 2017 looks promising, more than ever driven by Data. What are specifically the trends and topics to track? Here is a video to find out the answers with images. Watch here!

Sales Transformation in a Digital World

Whitepaper “Sales Transformation in a Digital World”

The whitepaper “Sales Transformation in a Digital World” focuses specifically on the renewed role of CRM in the context of adapting to the new Journey standards.

L'échange de valeur avec le client : le cœur de l’entreprise

The Customer Value Exchange: The Heart of a Company

At the conceptual core of every company there beats a heart that keeps the company alive. This heart is the […]

Big Data Blog Series: Part 1, Defining Big Data

The Big Data blog series will explore the definitions of Big Data, business benefits, requirements & readiness, tools & technologies, […]

VIDEO: Soccer Player Predicted As Top Rising Star – Back In November

Did you know that Big Data can help us predict who the future soccer stars will be? This is precisely […]