Chatbot, virtual and live agents to redefine customer experience

For a long time, Customer Support and Support Centres were departments that are only implied after a customer has purchased an item or service…

GDPR : what obligations for data controllers?

After our article GDPR: what new rights for your personal information?, we go further into what the general regulation brings […]

GDPR: what new rights for your personal information?

The GDPR strengthens and clarifies the rights of physical persons whose personal information is processed, and the obligations of entities that handle the processing of such data.

La pression marketing comme levier stratégique de croissance ? Si si ! Part2

Marketing pressure as a strategic lever for growth? Of course! Part 2

The second part of the article Marketing pressure as a strategic lever for growth? Of course! Today we’ll take a closer look at the question of channels and their key role for every marketer. And we’re off!

Premiers pas avec Zeppelin

[TUTORIAL] First steps with Zeppelin

Zeppelin is the ideal companion for any Spark installation. It is a notebook that allows you to perform interactive analytics on a web browser. You can execute Spark code and view the results in table or graph form. To find out more, follow the guide!

Améliorer son taux de rebond : enjeux, recommandations, optimisations

Improve your bounce rate: issues, recommendations and optimisation

Disclaimer: although we talk much about bounce rate in this article, our aim is not to explain how to use […]

L'optimisation marketing comme levier stratégique de croissance ? si si !

Marketing pressure as a strategic lever for growth? Off course!

One concept remains static and unchanging, spreading terror in the marketing departments of all the brands with which I’ve had the opportunity to work: marketing pressure.

GDPR : 1 minute pour comprendre et passer à l’action

GDPR: 1 minute to understand and take action

The GDPR (General Data Protection Regulation) is an hot topic for 2017. Here is a video to find out the answers with images. Watch here!

L'Intelligence Artificielle pour aller au-delà de l'analyse du parcours client

Going beyond analysis of the customer journey with Artificial Intelligence

These days, consumers have the upper hand when it comes to consuming advertising material. Marketing has fallen into its own trap of overflowing imagination. Artificial Intelligence may provide solutions…

InsurTechs: insurance companies turn to digital technologies

InsurTechs: insurance companies turn to digital technologies

After the Fintechs, Insurtechs are arriving on a tide of data, cloud and IoT,and they’re all set to blow the dust off the sector.