One concept remains static and unchanging, spreading terror in the marketing departments of all the brands with which I’ve had the opportunity to work: marketing pressure.
The GDPR (General Data Protection Regulation) is an hot topic for 2017. Here is a video to find out the answers with images. Watch here!
These days, consumers have the upper hand when it comes to consuming advertising material. Marketing has fallen into its own trap of overflowing imagination. Artificial Intelligence may provide solutions…
After the Fintechs, Insurtechs are arriving on a tide of data, cloud and IoT,and they’re all set to blow the dust off the sector.
How can the data lake be combined with a data warehouse that already serves as the real keystone of the business’s acquired holdings of structured data?
The year 2017 looks promising, more than ever driven by Data. What are specifically the trends and topics to track? Here is a video to find out the answers with images. Watch here!
The whitepaper “Sales Transformation in a Digital World” focuses specifically on the renewed role of CRM in the context of adapting to the new Journey standards.
At the conceptual core of every company there beats a heart that keeps the company alive. This heart is the […]
The Big Data blog series will explore the definitions of Big Data, business benefits, requirements & readiness, tools & technologies, […]
Did you know that Big Data can help us predict who the future soccer stars will be? This is precisely […]