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Business & Decision

Business & Decision, a global consulting and systems integration (CSI) Group, is a leader in Business Intelligence (BI) and CRM, and a major player in e-Business. We leverage a unique combination of technical, functional and industry specialization, as well as partnerships with all of the key software vendors, to deliver maximum-value projects and help clients break through barriers to innovation such as Big Data and digital transformation. Business & Decision operates in 15 countries and employs over 2,500 people in France and worldwide.

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Andrew Fletcher

Vice President, North America Sales - Customer Experience at Business & Decision at Business & Decision

Andrew Fletcher, Vice President of B&D North America, leads B&D North America’s BI Service Line and is responsible for BI strategy, project delivery and sales support. With more than 25 years of experience leading sales and technical teams for diverse organizations from start-ups to the Fortune 500, his passion is building shareholder value for companies that are in crisis or simply seek to extract greater return from their technology investments.

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Bruno Laug

Data Management & Big Data Program Director at Business & Decision

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Calla Knopman

Sr. Director, Digital Data & Analytics at Business & Decision North America

Sr. Director, Digital Data & Analytics at Business & Decision North America

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Cécile Ternot

Community Manager at Business & Decision

Mes sujets de prédilection : le digital et les médias sociaux.

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Christophe Dumoulin

PDG at Business & Decision

My specialties: Business Intelligence, CRM, Customer Relationship management, E commerce, Digital Marketing, Customer Experience Management, hosted and managed services, SAP, Oracle, SAS, IBM, Microsoft, Neolane, Pivotal, Cognos, Hyperion, Siebel, Salesforce, Baan...

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Clément Lamoureux

Ingénieur Electronique/Informatique en R&D at Business & Decision

Electronic and Computer Science Ingineer at the heart of the Innovation agency of Business & Decision. Involved in R&D and HubMobile projects focusing on the Bluetooth Low Energy part of the IoT.

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David Hawley

Directeur Life Sciences, Business & Decision, Amerique du Nord at Business & Decision

David Hawley is a Senior Principal Consultant in the area of Regulatory Compliance and Computer Systems Validation. Hawley has vast experience the life Sciences Industry, particularly in the areas of Validation and Compliance, ERP systems and Infrastructure Qualification & Management and Production Management of pharmaceuticals and medical devices. Mr. Hawley is a regular writer and presenter of a Life Sciences Web seminar series, writer of articles and presenter on the Life Sciences circuit.

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Delphine BOUDAUD

Responsable Communication at Hub'Scan

Organized, optimistic, curious... I definitely like to make things right and going further ! I write about digital marketing & communications and social media

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Didier Gaultier

Directeur DataScience at Business & Decision

Data Scientist - Director of the Data Science & Customer Intelligence offerings at Business & Decision France. Also teaching Data Mining & Statistics applied to Marketing at EPF Schoolg and ESCP-Europe.

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Eric Blanche

Manager CRM at Business & Decision

Thanks to my marketing background and my first professional experiences, I turned myself to CRM solutions implementation because I was deeply convinced that working on products & services quality as well as on CRM strategies and processes were the best ways to develop any business. Today, my time is dedicated to solution design for CRM projects where links between Marketing, Sales and IT are strong (organisation, processes, metrics and tools). From a technical point of view, Microsoft is the main platform I work with. As for project delivery, my focus is on agile methodology and the interactions with change management.

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Jérémie Wagner

Directeur commercial & marketing at Business & Decision Suisse

"The ground of good results, is good data". Digital native, passionate about innovation, technology and business.

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Jim Marzola

Vice President - Digital Business Transformation at Business & Decision North America

Throughout his 30 years of experience, Jim has developed expertise in Customer Relationship Management, Customer Experience Management, and employing best practices to make them work. He is recognized as an innovator and thought leader by clients and business partners for his exceptional knowledge of CRM across a multitude of industry verticals, his professionalism, and his dedication to his clients.

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Karine Devenyns

Manager Open Data at Business & Decision

OpenData and Open Innovation Manager at Business & Decision

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Mariama Said

Consultante Sénior CRM at Business & Decision North America

Mariama Said is a Senior CRM Consultant with Business & Decision. Mariama has 10 years of marketing automation experience as a solution designer and team leader and is an expert in Adobe Campaign (Neolane).

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Marina Gistau

Consultante en conduite du changement at Metaphora

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Mathieu Moisant

Manager BU Transformation Digitale at Business & Decision

I’m currently part of the Digital Transformation Business unit as a manager where my mission can be summarized like that: "Design business for IT and the other way round"

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Mehdi Berrahou

Spécialiste CRM et Marketing at Business & Decision North America

Mehdi Berrahou is a CRM and Marketing Specialist with Business & Decision North America. He has worked for multiple clients in Europe and the U.S. enabling and improving Customer eXperience Management. Mehdi specializes in marketing automation, cross-channel campaigns and management consulting and is an Adobe Campaign expert.

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Michael Deheneffe

Head of Digital Transformation at Business & Decision Benelux

In charge of Digital Transformation at Business & Decision. I help companies in their digital transformation. Creating a ROI² is my obsession – Getting a Return on Investment through Return on Information. Transforming value data is my goal.

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Michaël HOARAU

Head of Information Management & Big Data Practice at Business & Decision

Head of an Information Management & Big Data unit at Business & Decision, my career is focused around delivery and business development. From a technology point of view, I had the opportunity to evolve within different business environment while keeping a focus in specialized information systems. My unit is dedicated to data and data quality management: feeding (ETL), data governance, referentials (master data management) and big data approaches. We work with open source products (Hadoop ecosystem or Talend solutions) or with specialized software vendors: we maintain a high level of Informatica skills for ETL problematics and tackle a larger panel of software vendor when it comes to MDM (Informatica, Tibco, Talend, Semarchy, IBM, Orchestra Networks...).

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Mylène LEBIE

Consultante Web Analytics Senior at Hub'Sales

Track & analyse to manage campaigns and understand users behaviour

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Nicolas Blin

Directeur du Développement à Interakting at Business & Decision

Holding a Master of engineering degree, Nicolas is sales development director at Interakting, the digital factory of Business & Decision Group. Previously, he’s been sales director for software companies. He is interested in the transformation of business models and companies in the digital age.

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Peter Jackson

Peter has been part of ERP sector for 17 years with a number of sales consulting, solution architecture service line management roles at B&D. Peter has also served in various national & global ERP deployments which had leadership roles that spanned strategic implementation planning, program management, and services delivery. He is recognized for his broad Infor solution and industry experience for supporting business development and delivery.

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Philippe Bardoz

Architecte BI & Big Data at Business & Decision

BI & Big Data Architect

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Valérie Duman

Consultante en conduite du changement at Metaphora

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Yann Gourvennec

CEO and founder at Visionary Marketing

Yann Gourvennec have more than 20 years of experience in Marketing & Innovation. He created the website http://visionarymarketing.com in 1996. This blog is a personal blog.