After our article GDPR: what new rights for your personal information?, we go further into what the general regulation brings […]
The GDPR strengthens and clarifies the rights of physical persons whose personal information is processed, and the obligations of entities that handle the processing of such data.
The second part of the article Marketing pressure as a strategic lever for growth? Of course! Today we’ll take a closer look at the question of channels and their key role for every marketer. And we’re off!
Zeppelin is the ideal companion for any Spark installation. It is a notebook that allows you to perform interactive analytics on a web browser. You can execute Spark code and view the results in table or graph form. To find out more, follow the guide!
Disclaimer: although we talk much about bounce rate in this article, our aim is not to explain how to use […]
One concept remains static and unchanging, spreading terror in the marketing departments of all the brands with which I’ve had the opportunity to work: marketing pressure.
The GDPR (General Data Protection Regulation) is an hot topic for 2017. Here is a video to find out the answers with images. Watch here!
These days, consumers have the upper hand when it comes to consuming advertising material. Marketing has fallen into its own trap of overflowing imagination. Artificial Intelligence may provide solutions…
After the Fintechs, Insurtechs are arriving on a tide of data, cloud and IoT,and they’re all set to blow the dust off the sector.
How can the data lake be combined with a data warehouse that already serves as the real keystone of the business’s acquired holdings of structured data?