Big Data

The basics of data mapping in the age of the GDPR

Now organisations are preparing for the entry into force of the GDPR (General Data Protection Regulation) in 2018, the first stage for many of them will be to acquire an overview of their whole information chain.

Big Data, unleashing the potential of company archives

Whatever their size or business sector, enterprises are required to preserve certain documents for a given period. But how is Big Data changing document archiving?

Comment faire du questionnaire en ligne un puissant allié pour cibler ses besoins ?

How to make an on-line questionnaire a marketing gold mine

An on-line questionnaire must be well thought-out in advance if it is to be effective and produce usable, analysable data. A necessity if you want to exploit its undoubted advantages in the age of Big Data.

Débat sur l'Intelligence Artificielle

[EXPERT DISCUSSION] Artificial Intelligence in 7 key points

Artificial Intelligence (AI): these two words are on everyone’s lips at the moment. They carry both hope for unprecedented development and fears revealed by the greatest science-fiction writers.

GDPR : quelles obligations pour les responsables du traitement des données ?

GDPR : what obligations for data controllers?

After our article GDPR: what new rights for your personal information?, we go further into what the general regulation brings […]

GDPR: what new rights for your personal information?

The GDPR strengthens and clarifies the rights of physical persons whose personal information is processed, and the obligations of entities that handle the processing of such data.

La pression marketing comme levier stratégique de croissance ? Si si ! Part2

Marketing pressure as a strategic lever for growth? Of course! Part 2

The second part of the article Marketing pressure as a strategic lever for growth? Of course! Today we’ll take a closer look at the question of channels and their key role for every marketer. And we’re off!

Premiers pas avec Zeppelin

[TUTORIAL] First steps with Zeppelin

Zeppelin is the ideal companion for any Spark installation. It is a notebook that allows you to perform interactive analytics on a web browser. You can execute Spark code and view the results in table or graph form. To find out more, follow the guide!

L'optimisation marketing comme levier stratégique de croissance ? si si !

Marketing pressure as a strategic lever for growth? Off course!

One concept remains static and unchanging, spreading terror in the marketing departments of all the brands with which I’ve had the opportunity to work: marketing pressure.

GDPR : 1 minute pour comprendre et passer à l’action

GDPR: 1 minute to understand and take action

The GDPR (General Data Protection Regulation) is an hot topic for 2017. Here is a video to find out the answers with images. Watch here!