The second part of the article Marketing pressure as a strategic lever for growth? Of course! Today we’ll take a closer look at the question of channels and their key role for every marketer. And we’re off!
Disclaimer: although we talk much about bounce rate in this article, our aim is not to explain how to use […]
One concept remains static and unchanging, spreading terror in the marketing departments of all the brands with which I’ve had the opportunity to work: marketing pressure.
Many believe that Daily Fantasy Sports (DFS) is the next immensely popular online game, similar to the arrival of Poker a […]
Daily Fantasy Sports: Gambling or Not? Daily Fantasy Sports (DFS) is a relatively new phenomenon. Some say it’s definitely a […]
In 2012, IDC, a global leader in the field of IT and telecoms and BI, published a study called “THE […]
Retail and customer knowledge, boosted by e-commerce In recent years, the Internet and e-commerce have revolutionized the retail market. Beyond […]
Adobe Campaign’s standard reports cover basic marketing campaign information primarily from an execution standpoint, and they can include a variety […]