Digital

Understanding the Beacon in action and its innovative uses

Beacons are often very innovative, and try to meet needs that other technologies cannot currently satisfy.

Open innovation is far more than an open air playing field

Why do some business opt for open innovation, giving away some of their knowledge without expecting anything in return (at first sight, at least)? What do they actually have to gain from this strategy?

Les DSI seront-ils des acteurs de la transformation digitale ?

IT departments must be at the forefront of digital transformation

Do IT departments really lead the way in digital transformation? Benjamin Protais, Director at Business & Decision Switzerland, explains and expounds his view of the current situation of IT services faced with the digital transformation.

Transformer le centre de support en centre de valeur

Chatbot, virtual and live agents to redefine customer experience

For a long time, Customer Support and Support Centres were departments that are only implied after a customer has purchased an item or service…

Améliorer son taux de rebond : enjeux, recommandations, optimisations

Improve your bounce rate: issues, recommendations and optimisation

Disclaimer: although we talk much about bounce rate in this article, our aim is not to explain how to use […]

Digital began the break with traditional models of business organization.

Digital transformation, a key for business competitiveness

Digital transformation has an obvious impact on overall business performance. This article reviews some key themes (business model, organization, change management) to address the transformation.

Daily Fantasy Sports: The Next ‘Big Thing’ Thanks to Big Data

Many believe that Daily Fantasy Sports (DFS) is the next immensely popular online game, similar to the arrival of Poker a […]

ATAWADAC, le cri de guerre du Digital

ATAWADAC, the battle cry of Digital transformation!

Marketing & IT may find it difficult to collaborate but they do have one thing in common: their love for acronyms. Literally speaking, ATAWADAC stands for “Any Time, Any Where, Any Device, Any Content”.

La Transformation Digitale mise en scène

[Video] Digital Transformation at a glimpse

The words Digital and Big Data, are no more just concepts and ideas but are omnipresent in all scenarios of personal […]

Retail online

Retail: Personalized Services to Generate Customer Confidence

Retail and customer knowledge, boosted by e-commerce In recent years, the Internet and e-commerce have revolutionized the retail market. Beyond […]