Digital

Digital transformation, a key for business competitiveness

Digital transformation has an obvious impact on overall business performance. This article reviews some key themes (business model, organization, change management) to address the transformation.

Daily Fantasy Sports: The Next ‘Big Thing’ Thanks to Big Data

Many believe that Daily Fantasy Sports (DFS) is the next immensely popular online game, similar to the arrival of Poker a […]

ATAWADAC, le cri de guerre du Digital

ATAWADAC, the battle cry of Digital transformation!

Marketing & IT may find it difficult to collaborate but they do have one thing in common: their love for acronyms. Literally speaking, ATAWADAC stands for “Any Time, Any Where, Any Device, Any Content”.

La Transformation Digitale mise en scène

[Video] Digital Transformation at a glimpse

The words Digital and Big Data, are no more just concepts and ideas but are omnipresent in all scenarios of personal […]

Retail online

Retail: Personalized Services to Generate Customer Confidence

Retail and customer knowledge, boosted by e-commerce In recent years, the Internet and e-commerce have revolutionized the retail market. Beyond […]

La méthode Scrum pour un marketing agile

Agile Marketing Feeds Smart Technologies

Agile marketing is not just about speed and flexibility. Agile marketing has a lot of attention right now as many […]

Where does your customer experience begin?

Data collection and data analysis are important pieces of our strategy to improve the experience our customers have with our […]

Welcome and congrats !

Welcome to the Big Data & Digital Blog by Business & Decision

CONGRATULATIONS AND WELCOME On the Big Data & Digital Blog !   Big Data and Digital Transformation are the topics […]

The Customer Experience Moment

You may not have noticed it. It happened slowly, subtly. Then, everywhere you turn, people are talking and writing about […]

Five Ways Technology Drives Collaboration

I’ve been working a lot with Infor solutions over years and recently came across this article. Business collaboration is more […]