Digital marketing

How to make an on-line questionnaire a marketing gold mine

An on-line questionnaire must be well thought-out in advance if it is to be effective and produce usable, analysable data. A necessity if you want to exploit its undoubted advantages in the age of Big Data.

Daily Fantasy Sports: The Next ‘Big Thing’ Thanks to Big Data

Many believe that Daily Fantasy Sports (DFS) is the next immensely popular online game, similar to the arrival of Poker a […]

Big Data: The Skill vs. Luck Mystery in Fantasy Sports

Daily Fantasy Sports: Gambling or Not? Daily Fantasy Sports (DFS) is a relatively new phenomenon. Some say it’s definitely a […]

The Customer Experience Moment

You may not have noticed it. It happened slowly, subtly. Then, everywhere you turn, people are talking and writing about […]